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Breast Care International, BCI, joins the global celebration against cancer on “World Cancer Day” with a renewed commitment to expand the frontiers and internal mechanisms designed to feed into the global initiative of enabling cancer treatment for all.A statement issued in Kumasi to commemorate the day said, “BCI shares the global optimism, that targets twenty five percent reduction in pre-mature deaths from cancers and non- communicable diseases by 2025”.

World cancer day, championed by the Union for International Cancer Control, UICC, every year, voices against what the World Health Organization recently recognized for the first time as the leading cause of global morbidity.
Treatment for all is the UICC’s second new initiative and urgent response to improve access to diagnosis and cancer treatment.

Tagging along the global theme of “WE CAN, I CAN”, BCI, in a statement issued in Kumasi to commemorate the day, called for a united front to raise the profile of cancer in a positive and inspiring  way to contain the menace.
The statement, signed by BCI President and Founder, Dr. (Mrs.) Beatrice Wiafe Addai, drew inspiration from the global campaign, which charged the youthful population to draw on the immense popularity and influence of social media to highlight and bring to the fore, risks associated with cancers and their devastating effects on families, society and national productivity levels. “BCI has reviewed and devised new communication tools and strategies which dovetail into both traditional and social media platforms in our renewed and unwavering determination to create, and sustain awareness about cancers, while expanding treatment opportunities for all.

She explained, “BCI has several online links to our specialists on our website. Again we have integrated the various social media platforms into the site and we could be contacted at the click of a bottom from the comfort of your home for all cancer related consultancy services while providing answers and feedback on frequently asked questions.”

The Chief Executive Officer of UICC, Cary Adams, noted, “the tsunami of cancer cases anticipated in the coming decades requires a persuasive effort at all levels, global and national. Treatment for all, will work to accelerate progress by translating global communities to evidence and quality-based national actions”The statement took particular notice of the Government’s recognition of “cancers as a national burden, and commended the determination to establish centers at all healthcare delivery centers for the screening, diagnosis and early detection and prevention of cancers, the cost of which will be borne by the re-structured, and revitalized National Health Insurance Scheme”  
“We totally reject the increasing number of cancer cases recorded annually at our health institutions, a good number of them very young patients, good reason for incorporating social media platforms into our communication strategy to draw the attention of the younger population to the debilitating effects of cancers and the urgent need to report the condition promptly to hospitals for effective treatment.” declared Breast Care International President, Dr. (Mrs.) Beatrice Wiafe Addai.

Ashanti Regional Minister, Hon. Simon Osei Mensah and Kumasi City Mayor, Hon. Osei Assibey Antwi, acknowledged the immeasurable contribution of BCI in creating awareness about breast cancer in particular and other communicable diseases and pledged increased cooperation to attain the target of reducing cancer deaths by 25% by 2025. Statistics by the World Health Organization, and other reputable research findings regrettably capture and project cancers as the leading cause of death in almost every region of the globe, and the fact that by the year 2030, if nothing is done, about 70 percent of all cancer deaths would be coming from the developing world, a situation which demands urgent media attention, both traditional and social, in a bid to scale down the frightening cancer related mortality figures, the statement emphasized.